Interesting MondayMorningMemo for the “Wizard of Ads”
MondayMorningMemo©
of Roy H. Williams, the Wizard of Ads®
Targeting the Imaginary Customer
Ask the wrong question and you will get the wrong answer
Most businesses target an imaginary customer because someone – probably an advertising salesman – once asked, “Who is your customer?”
Ask any businessperson, “Who is your customer?” and he or [...]

Harvey Mackay’s Column This Week
Make sure your worry makes sense
There are plenty of things to worry about these days: your job, your 401(k), your kids’ education, your mortgage. Does worrying really help with any of them?
Worrying can be a productive way to stave off problems, but it also can make the original problem [...]

Putting the Passion Back in Your Work
If your job no longer seems unique and challenging, we have some suggestions on how you can renew your passion for your work. Here are some things you can do to reinvent your career and bring more value to your work:
· Start by taking a look at what you’re [...]

You don’t need me to tell you that change is upon us. From now on, the way we conduct business requires innovation, an excessive dose of motivation, and nose-to-the-grindstone perseverance. Oh, and it is up to you and me to change the way we do business in order to not only profit, but for some, [...]

How to Advertise Now
Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.
By Kim T. Gordon | January 13, 2009
When money’s tight, the knee-jerk reaction for many entrepreneurs is to cut back on advertising. Unfortunately, the businesses that stop advertising simply drop out of sight, taking these [...]