Outrageous advertising for
outrageous results
By Harvey Mackay
“Outrageous” is rarely a way we’d like to be described.  It implies that we are way over the top, attention-seeking, bold, wild, defying convention, and a few other descriptions that we might prefer not to be called.
Apply that term to your advertising, however, [...]

If your business is established and signs have been in existence for a period of time you want to think about this. People who come by regularly stop seeing your business and it just blends into the scenery. Adding a new sign or banner will give you a new audience will be noticed. I know, [...]

A Sign is Necessary to the Success of a Business:
Many industries can attribute a large percentage of business to their signs. Some fast-food outlets attribute as much as 80 percent of their business to their on-premise signage; the travel industry 30 percent; gas retailing 50 percent; and hotels and motels 50 percent. A visible, readable [...]

Signs enhance the environment by making certain zones of the city more attractive and dynamic and giving them a particular atmosphere. Because the environment is so important, quality signage conveys an image of responsible citizenship by a business owner.
Signs perform two major community safety functions: crime reduction and traffic accident reduction. A well-placed, visible, attractive [...]

Information And Directional Functions:
Signs identify a business and provide information about it. A noticeable and readable on-premise sign not only alerts the public, but tells them about services offered, prices and hours.
Service Trade Area:
A trade area is the marketing vicinity from which a business owner draws customers -usually within a half mile to a mile [...]