Keeping Signage at the Top of Business Marketing…And Its Revenue.
The hard truth is that signage is not considered by most business development experts as marketing and the reason is clear - they are simply unaware of its value.
By Thomas James ­ CMO, The LED Sign Company
One of the top small-business-marketing websites, ranked #1 by Forbes [...]

By Chris Bernat - SignIndustry.com
We are facing a number of significant short-term issues, including an uncertain global economic environment, ongoing weakness in the US dollar, historically high federal deficits and real inflation in everything from the price of oil to the cost of milk. This may be the first challenging economic environment some have ever [...]

Businesses designed to meet frequent or impulse needs must reach out and pull people in on the spot.  Examples of these include grocery stores, gas stations, hotels, video stores, restaurants, convenience stores, and car washes.
Many of these business’s customers need to make a quick decision to stop.  Therefore, their signage should be eye-catching with a [...]

A number of surveys have been conducted before and after installing signage to determine effectiveness. One of these, from late 1996, involved a Los Angeles auto dealership. Three previous auto dealers had failed at the location. The new owner, Aztec Motors, spent much time, energy and money improving the building and lot.
Once renovations were complete, [...]

A few years ago, a sign manufacturer performed a study of its clients to find out whether their signs were bringing in customers.  The businesses surveyed were a year or less old and the surveys were conducted within 30 to 45 days after the installation of a new sign.  Thousands of shoppers were asked, “How [...]