You know in your gut you need a sign on your place of business to stay in business. Well, we’ve got the statistics to prove it:  More

TIP: The Value of Line Value By Raymond Chapman, Sign & Digital Graphics – March 13. 2012 In our effort to find the most effective layout, we use many different pieces of the design puzzle to draw and keep the attention of the viewer. No matter how much software we use, or how many bells [...]

It Pays to Advertise No matter how wonderful your company’s product or service is, if you don’t advertise, nobody will know about it. The goal of any advertising program should be to cost-effectively reach the largest audience possible and attract new customers. If done correctly, advertising can be a wonderful investment for your small business; [...]

If it’s time to update your look, do so by keeping your company’s original appeal. When is the last time you took a hard look at all your branding materials (e.g., your marketing materials, packaging and website)? Do they match one another? Is the information up to date? Is the messaging consistent? Perhaps it’s time [...]

Business signs and advertising signs are one of the most efficient and effective means of communication. Signs help people find you; they reach people who are passing by your establishment; they present an image of your business. In short, signs, tell people who you are and what you are selling. Signs are such a powerful [...]