It Pays to Advertise No matter how wonderful your company’s product or service is, if you don’t advertise, nobody will know about it. The goal of any advertising program should be to cost-effectively reach the largest audience possible and attract new customers. If done correctly, advertising can be a wonderful investment for your small business; [...]

If it’s time to update your look, do so by keeping your company’s original appeal. When is the last time you took a hard look at all your branding materials (e.g., your marketing materials, packaging and website)? Do they match one another? Is the information up to date? Is the messaging consistent? Perhaps it’s time [...]

Business signs and advertising signs are one of the most efficient and effective means of communication. Signs help people find you; they reach people who are passing by your establishment; they present an image of your business. In short, signs, tell people who you are and what you are selling. Signs are such a powerful [...]

There’s an old saying that goes:  It is easy to change things.  It is hard to change people.  Resistance to change is perhaps the biggest threat to progress a business can face. More

Outrageous advertising for outrageous results By Harvey Mackay “Outrageous” is rarely a way we’d like to be described.  It implies that we are way over the top, attention-seeking, bold, wild, defying convention, and a few other descriptions that we might prefer not to be called. Apply that term to your advertising, however, and what you [...]