Starting a business just out of school? Take notes, as there are a few things you should know about entrepreneurship that college simply won’t prepare you for. Here are 10 things your university won’t teach you: More

You know in your gut you need a sign on your place of business to stay in business. Well, we’ve got the statistics to prove it:  More

If you’re a small business owner with a small marketing budget, you might want to consider guerilla marketing. Guerrilla marketing is the practice of using unconventional approaches to reach potential customers to get your advertising message across. The ultimate goal is to generate buzz and create interest from a modest effort. Become a Guerrilla

Identify the problem, then solve it   By Harvey Mackay Let me repeat a basic principle in the sales and marketing world: People don’t usually buy products and services. They buy solutions to problems. And adhering to that principle determines who succeeds at sales. Successful salespeople and marketers learn that fundamental lesson early on. They [...]

Businesses that continue to advertise regardless of economic times have a competitive advantage over businesses that trim their ad budgets. So says a business-to-business (b-to-b) media study conducted by Yankelovich Partners and Harris Interactive. The study showed more than 85 percent of business executives believe advertising during a down economy is extremely important. B-to-b media [...]