Signs: Why Do I Need a Sign for my Business? Signs are an effective, yet inexpensive, form of advertising for the small business. A sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers. No monthly maintenance fee And ways to save every day. Signs are always [...]

Introduction to Business Signs and Advertising signs are one of the most efficient and effective means of communication. Signs help people find you; they reach people who are passing by your establishment; they present an image of your business. In short, signs, tell people who you are and what you are selling. Signs are such [...]

Keeping Signage at the Top of Business Marketing…And Its Revenue. The hard truth is that signage is not considered by most business development experts as marketing and the reason is clear – they are simply unaware of its value. By Thomas James ­ CMO, The LED Sign Company One of the top small-business-marketing websites, ranked [...]

By Chris Bernat – SignIndustry.com We are facing a number of significant short-term issues, including an uncertain global economic environment, ongoing weakness in the US dollar, historically high federal deficits and real inflation in everything from the price of oil to the cost of milk. This may be the first challenging economic environment some have [...]

Businesses designed to meet frequent or impulse needs must reach out and pull people in on the spot.  Examples of these include grocery stores, gas stations, hotels, video stores, restaurants, convenience stores, and car washes. Many of these business’s customers need to make a quick decision to stop.  Therefore, their signage should be eye-catching with [...]