Businesses designed to meet frequent or impulse needs must reach out and pull people in on the spot.  Examples of these include grocery stores, gas stations, hotels, video stores, restaurants, convenience stores, and car washes. Many of these business’s customers need to make a quick decision to stop.  Therefore, their signage should be eye-catching with [...]

A number of surveys have been conducted before and after installing signage to determine effectiveness. One of these, from late 1996, involved a Los Angeles auto dealership. Three previous auto dealers had failed at the location. The new owner, Aztec Motors, spent much time, energy and money improving the building and lot. Once renovations were [...]

A few years ago, a sign manufacturer performed a study of its clients to find out whether their signs were bringing in customers.  The businesses surveyed were a year or less old and the surveys were conducted within 30 to 45 days after the installation of a new sign.  Thousands of shoppers were asked, “How [...]

Successful signage involves more than creating an attractive arrangement of logos and slogans.  It is also a blending of complex elements such as marketing, demographics, an understanding of visual acuity, conspicuity, and obliquity.  Complicating the task is the fact that the reader is usually moving, and the sign must be seen, read and understood in [...]

Signs are so widespread we hardly notice them.  That is until we’re looking for one and then we only note that in passing.  We don’t realize their effect on us, which is one reason why they’re so effective. However, it is precisely because they are so commonplace that many merchants take them for granted.  Obviously, [...]